伐木累

全球一周PS抵制活动开启！索尼回应让玩家寒心_我的网站

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    The previous snapshot of the "Fang Taozi" account that released a video promoting its colored contact lenses Photo: Sina WeiboA promotion video featuring Chinese virtual actress generated by artificial intelligence (AI) for colored contact lenses has been removed from her short video account after drawing backlash over the credibility of a virtual character claiming real-world comfort of a product.
The AI persona, Fang Taozi, rose to fame as the female lead in hit short drama The Laid-off Girl, which has garnered more than 200 million views. 
In the now-removed ad, Fang said the lenses were "comfortable to wear all day" and the product used a technique to keep them stable, urging users to "blink with confidence," China Youth Daily reported on Sunday.
The claims drew fierce backlash from Chinese netizens, who argued the virtual AI figure cannot wear contact lenses, making its "personal claim of comfort" entirely "uncredible and misleading to consumers." The video is no longer searchable on her page, and her agency did not immediately comment, according to the report.
Lawyers said colored contact lenses are regulated as Class III medical devices in China. The country's Advertising Law prohibits using a spokesperson to recommend or certify medical devices, and such ads must undergo review before publication.
The Advertising Law actually stipulated that a brand ambassador must personally try the product first before endorsing it in an ad. 
Wu Xiaolin, a Beijing-based lawyer, told the Global Times that under the law, an advertising endorser is defined as a natural person, legal entity or other organization making a recommendation in its own name or image. 
"AI digital humans do not have independent legal personality and cannot be advertising endorsers," Wu said, adding that advertisers still bear responsibility for the truthfulness of content and may face penalties for false advertising.
While AI digital avatars are not bound by the legal clauses governing human endorsers, Wu stressed that the ad's firsthand usage experience claims constitute alleged false promotion. Relevant legal liabilities for false advertising will fall on the brand advertiser and the campaign operator rather than the AI avatar itself.
Shanghai-based outlet The Paper reported that Fang's first commercial deal on July 31 listed rates as high as 258,000 yuan ($38,236) for videos exceeding 60 seconds, outstripping many human influencers with millions of followers. An MCN agency source later cast doubt on those figures, saying the actual rate was about 88,000 yuan.
A Global Times reporter noticed that the rise of AI short drama commercial endorsements has become a prevalent industry trend in China, with virtual leads of multiple popular short dramas regularly posting sponsored content for beauty, skincare, beverage and other consumer brands.
Feng Anrong, a director who runs an AI production studio, told the Global Times that commercial endorsements have become a major revenue source for many short drama production teams.
As AI-generated marketing expands, the controversy has exposed a grey area with legal provisions in place and regulatory oversight inadequate. A consumer hotline told local media that the matter has been referred to market regulators in the local district for handling, per China Youth Daily.
。    2026年8月23日，由玩家组织"Does it play?"发起的"PSBlackout"抵制行动于当地时间晚7点在全球同步启动。

B | 该行动旨在向索尼施压，抗议其全面数字化战略及逐步放弃实体光盘的计划。

C | 参与抵制的玩家被号召在一周内停止一切PlayStation主机活动，包括取消PS Plus订阅、不在PS Store进行任何消费。然而，索尼对此似乎并不担忧。就在抵制启动前后，索尼向PS Network用户群发了一封电子邮件，"善意提醒"玩家回顾注册账号时同意的各项条款，包括PlayStation行为准则、服务条款、隐私政策以及最终用户许可协议。

D | 邮件中特别引用了用户协议中关于数字内容所有权的核心条款："软件仅获得授权许可，而非出售。用户获得的是有限、非独占、不可转让且仅供个人使用的许可……用户不得出租、租赁或再许可软件。"     这封邮件被大量玩家解读为索尼的嘲讽——言下之意是"你们当初自己点了同意，现在闹什么闹"。

E | 邮件还明确告知用户：若账号被关闭，将无法恢复此前购买的游戏；索尼有权存储聊天记录、录制的视频片段及IP地址信息；且索尼对用户的赔偿责任上限仅为100英镑。业内分析人士指出，为期一周的抵制对索尼的实际影响可能微乎其微。据估算，参与此次"Does it play?"抵制的用户仅占PS Network总用户数的约0.01%。更有评论认为，如果抵制结束后玩家第二天就重新打开钱包在PS Store消费，那么这场抗议将毫无意义。索尼显然也深谙此道，其冷静甚至略带挑衅的回应表明，这家主机巨头对少数硬核实体游戏拥护者的反弹早有准备。此次风波也再次将"数字版游戏所有权"这一长期争议推向台前。随着索尼确认2028年起全面停产PS5实体光盘，越来越多的玩家开始意识到，他们在PS Store中"购买"的上百款游戏，本质上只是从索尼手中租赁了一张随时可能失效的许可证。    本文由游民星空制作发布，未经允许禁止转载。

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Published on:03:16:02